London — 07 June, 2019: IMD Solicitors has launched a series of 7 short videos each highlighting a different area of law. The videos which cover immigration law, personal injury, crime, divorce, family & children’s matters and probate each illustrate a typical client’s experience.
The new campaign leans into the company’s broad scope as a full-service laws firm and communicates the typical client’s concerns.
IMD Solicitors Managing Partner, Marcin Durlak, said: “We’re very excited to be launching the new IMD advertising campaign. This is about evolving our strong IMD Solicitors brand while re-engaging our clients in a more focussed and relevant way. Our new tagline, “Things are so much clearer now”, is totally customer focused because it deals with what everyday people are looking for out of their current legal issue, challenge or problem, which is ‘clarity’.
IMD Solicitors Marketing Lead, Muhammed Shaikh, added: “At only half a minute in length, we wanted each video to convey our message as simply and clearly as possible. As you can imagine, law can often be complex, but we see it as part of our job to simplify the process for our clients and provide sympathetic yet pragmatic advice in plain, jargon-free everyday language.”
The 7 videos including one summary will be released on the company’s digital channels including YouTube, website, Social Media pages and through pay per click advertising.
Examples of the videos can be found on IMD Solicitor’s YouTube channel through the links below:
The videos reflect an increasingly diversifying UK market and will be available initially with Polish and Romanian subtitled versions.
IMD Solicitors provide high quality legal services for European multi-cultural communities throughout England, Wales and abroad.
As a multi-cultural team IMD understands the importance of communicating in clients’ native language and without legal jargon while assisting in all legal aspects of their personal and business lives.
The firm has offices in London, Manchester and Birmingham.
This article is for general information only and does not constitute legal or professional advice. Please note that the law may have changed since this article was published.
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